Product Survey Form Template
Find out what your users actually think — a product survey form built to surface the feedback that changes your roadmap.
A complete product survey form covering satisfaction, feature feedback, usability ratings, and open-ended suggestions. Drop the link in your app, email, or onboarding flow and start collecting structured feedback that product teams can act on the same day.
Why use a product survey form?
What's included in this template
14 fields — customize any field or add new ones with AI.
Need different fields?
Tell the AI what to change — "add a budget dropdown" or "remove phone number" — and it edits the form instantly. Every field type above can be added, removed, or relabeled through the chat interface.
Key features of this product survey form template
Everything you need to launch this form in minutes, share it with your team, and collect submissions reliably.
NPS + CSAT in one form
Capture both the headline NPS score and a separate satisfaction rating, so you can spot users who would recommend you but are quietly unhappy with a specific area.
Mixed question types
Ratings, multiple choice, free text, and file uploads sit in the same form. Quantitative answers chart cleanly while open-ended ones give you the "why" behind the numbers.
Conditional follow-ups
Show a detractor-only question to anyone scoring 0-6 on NPS, and a separate one to promoters. Logic branches keep the form short for each respondent.
Anonymous or attributed
Email and name are optional by default. Switch them to required when you need to follow up with specific accounts after a release.
Sheet + CRM sync
Each submission writes a row to Google Sheets and creates a feedback note on the contact in HubSpot, so product and customer success see the same record.
Mobile-first rendering
Surveys sent via email get opened on phones more than half the time. The form ships responsive, so rating scales and long text fields work cleanly on a 5-inch screen.
Perfect for
How to use this template
Open the template
Click "Use this template free." Flexform loads the form instantly — no account needed to preview.
Customize with AI
Type what you want to change in the chat: fields to add or remove, rename labels, change field types, or rearrange pages.
Connect & publish
Link to Slack or Google Sheets with one click, then embed on your site or share the link.
Ways to use this template
Post-launch feedback
Two weeks after a major release, email the survey to everyone who used the new feature. Ratings tell you if it landed, open-ended answers tell you what to fix in the follow-up release.
Quarterly NPS tracking
Run the same NPS question every quarter to the same cohort. Score trends over time become a leading indicator of expansion and churn, well before MRR data catches up.
Pricing research
Ask which feature users would pay extra for and what they currently consider overpriced. Pair the responses with plan data from your CRM to find packaging gaps.
Churn diagnostics
Trigger the survey when an account downgrades or cancels. The "what is missing or frustrating?" field is where the real reasons surface — far more honest than a support ticket.
Beta program check-in
Send the form to beta testers every two weeks. The file upload lets them attach screenshots of bugs, so engineering gets visual context without a separate Loom request.
Win-back campaigns
Email lapsed users a short version with the "how would you feel if you could no longer use it?" question. Sean Ellis answers above 40% mean you have a retention problem worth fixing first.
Workflow integrations
Connect this form to your existing tools with no middleware. Every submission triggers your workflow automatically.
Real-time sync
Data appears in your CRM or spreadsheet within 1–2 seconds of submission — no cron jobs, no delays.
Conditional routing
Route submissions to different Slack channels, HubSpot pipelines, or Airtable bases based on field values.
Two-way data flow
Pre-fill form fields with CRM data for returning visitors. Update existing records instead of creating duplicates.
Why choose Flexform?
Frequently asked questions
How long should a product survey be?
Short enough that someone will finish it on a phone between meetings. Six to ten questions tends to be the sweet spot — mix two or three ratings with two open-ended questions and a couple of multiple choice. Anything past 15 questions sees drop-off climb sharply, especially on mobile.
Can I run NPS and CSAT in the same form?
Yes, and it is often the right move. NPS measures advocacy ("would you recommend us"), CSAT measures satisfaction with a specific experience ("how happy are you with X feature"). Asking both lets you spot promoters who are unhappy with one area, which is usually your best churn-prevention signal.
How do I keep responses honest?
Make name and email optional on the form. People are far more candid when they know feedback is anonymous, and the answers you do get back are the ones worth acting on. If you need to follow up, add a "can we contact you?" checkbox at the end rather than gating the whole survey behind required identification.
Can I show different questions based on the NPS score?
Yes. FlexForm supports conditional logic, so a detractor (0-6) sees "what would have to change for you to score higher?" while a promoter (9-10) sees "who else do you know who would benefit?" Each respondent only sees the path that fits them.
Where do responses go?
Wherever you need them. Connect Google Sheets for a live spreadsheet, Slack for real-time alerts on low scores, HubSpot to attach the response to the contact record, or a webhook to pipe data into your own warehouse. You can use all of them at once.
Can I embed the survey inside my mobile app?
The Kotlin Multiplatform SDK lets you render the same form natively inside Android and iOS apps. Users never leave the app, the theme matches your design system, and the logic branches work the same as they do on the web version.
Is there a free version?
Yes — the free plan handles real survey volume, with no per-response charges and no watermark on the form. AI editing, conditional logic, and the standard integrations are included without a paid upgrade.
How do I get more people to complete it?
Three things move the needle most: keep it under 10 questions, tell respondents up front how long it takes ("2 minutes"), and send the link from a real person rather than a no-reply address. Following up once after a week typically doubles your completed-response count.
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Use this product survey form template free
Open the template, customize with AI, connect your tools, and publish — in under 5 minutes.
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