Lead Capture Form Template
Lead capture forms are the bridge between website traffic and CRM pipeline. This template captures the essential qualifying data and creates a HubSpot Contact in 1–2 seconds — no Zapier or middleware.
What's included in this template
7 fields — customize any field or add new ones with AI.
Need different fields?
Tell the AI what to change — "add a budget dropdown" or "remove phone number" — and it edits the form instantly. Every field type above can be added, removed, or relabeled through the chat interface.
How to use this template
Open the template
Click "Use this template free." Flexform loads the form instantly — no account needed to preview.
Customize with AI
Type what you want to change in the chat: fields to add or remove, rename labels, change field types, or rearrange pages.
Connect & publish
Link to HubSpot or Slack with one click, then embed on your site or share the link.
Ways to use this template
Landing page lead gen
Embed above the fold on your product landing page. Submissions create HubSpot Contacts with lifecycle stage "Lead" and fire a Slack alert to your SDR team.
Lead magnet gate
Use this form to gate a whitepaper, checklist, or guide. After submission, the thank-you page shows the download link.
Paid ad landing pages
Connect UTM parameters to HubSpot Contact properties so every ad-driven lead is attributed to the right campaign automatically.
Workflow integrations
Connect this form to your existing tools with no middleware. Every submission triggers your workflow automatically.
Real-time sync
Data appears in your CRM or spreadsheet within 1–2 seconds of submission — no cron jobs, no delays.
Conditional routing
Route submissions to different Slack channels, HubSpot pipelines, or Airtable bases based on field values.
Two-way data flow
Pre-fill form fields with CRM data for returning visitors. Update existing records instead of creating duplicates.
Frequently asked questions
Does this template connect to HubSpot without Zapier?
Yes. FlexForm connects directly to HubSpot via OAuth. The Contact is created within 1–2 seconds of submission — no Zapier.
Can I track UTM parameters with this template?
Yes. FlexForm captures UTM source, medium, and campaign automatically and maps them to HubSpot Contact properties in the workflow settings.
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Use this lead capture form template free
Open the template, customize with AI, connect your tools, and publish — in under 5 minutes.
Use template freeNo signup required · Free forever plan