Feedback Request Form Template
Ask the right customers the right questions — and get answers detailed enough to actually act on.
A focused feedback request form that asks customers about their recent experience, what worked, what didn't, and what would make them stay. Send the link after a support ticket closes, a project ships, or a renewal lands — and pipe responses straight into Slack or a spreadsheet your team already reads.
Why use a feedback request form?
What's included in this template
14 fields — customize any field or add new ones with AI.
Need different fields?
Tell the AI what to change — "add a budget dropdown" or "remove phone number" — and it edits the form instantly. Every field type above can be added, removed, or relabeled through the chat interface.
Key features of this feedback request form template
Everything you need to launch this form in minutes, share it with your team, and collect submissions reliably.
Tied to a specific moment
Fields ask about a dated experience and a named product, not a vague "how are we doing." That context is what makes the answer useful 3 months later when someone digs through the archive.
Rating plus reason
A star rating sits next to a required textarea asking what to change. You almost never get the number without the sentence — and the sentence is the part that drives roadmap calls.
Routes by urgency
When a customer marks feedback as urgent, the response can be sent straight to a Slack channel your team monitors instead of sitting in a weekly digest. Quiet feedback still gets captured for the spreadsheet.
File upload for screenshots
Customers can attach the screen they're looking at, the email that confused them, or the invoice that's wrong. Half of "this is broken" reports become 30-second fixes once you can see the picture.
Mobile-friendly by default
The form renders cleanly on phones, which matters because 8 of every 10 feedback responses arrive from mobile when you send the link by email or SMS.
Follow-up consent built in
A checkbox asks whether the customer is open to a 15-minute call. That single question is how most CS teams turn anonymous feedback into a discovery interview.
Perfect for
How to use this template
Open the template
Click "Use this template free." Flexform loads the form instantly — no account needed to preview.
Customize with AI
Type what you want to change in the chat: fields to add or remove, rename labels, change field types, or rearrange pages.
Connect & publish
Link to Slack or HubSpot with one click, then embed on your site or share the link.
Ways to use this template
Post-support ticket feedback
When a support agent closes a ticket, the closing email includes a link to this form. The customer rates the resolution, says what worked, and flags anything still broken. Responses route to the support lead's Slack DMs for anything marked urgent.
Quarterly business review prep
CS managers send the form to the main contact at each account two weeks before the QBR. The answers shape the agenda — strengths to reinforce, gaps to address — so the meeting is about decisions, not surprises.
Beta feature feedback
Product teams attach the form to in-app banners for beta users. The "type of feedback" radio sorts bug reports from feature requests automatically, which means triage on Friday takes 20 minutes instead of 2 hours.
Renewal risk check
Run the form 60 days before a major renewal. A low rating plus an urgent flag is the signal for a CS-led save call; a high rating plus follow-up consent is the signal to ask for a case study or referral.
Internal tooling feedback
Ops teams use the same template inside the company. Send it after rolling out a new internal tool and you'll learn within a week whether the change saved time or quietly cost it.
Event and webinar follow-up
Marketing sends the form after a webinar closes. The textarea answers become testimonials and social-media quotes; the ratings become a number to put in the next campaign brief.
Workflow integrations
Connect this form to your existing tools with no middleware. Every submission triggers your workflow automatically.
Real-time sync
Data appears in your CRM or spreadsheet within 1–2 seconds of submission — no cron jobs, no delays.
Conditional routing
Route submissions to different Slack channels, HubSpot pipelines, or Airtable bases based on field values.
Two-way data flow
Pre-fill form fields with CRM data for returning visitors. Update existing records instead of creating duplicates.
Why choose Flexform?
Frequently asked questions
How is this different from a generic survey form?
A survey asks broad questions to a wide audience. This form is built for a specific moment — a closed ticket, a shipped feature, an upcoming renewal — and the field design reflects that. You'll get more usable text in the answers because the context is sharper.
Can I change the rating scale to a 10-point NPS?
Yes. Open the form in the editor and ask the AI to "change the recommendation rating to a 0–10 NPS scale." It rewrites the field in seconds, and the data still routes to wherever you had it going before. Most teams keep the 5-star for overall satisfaction and add NPS as a separate question.
Where do responses go?
Anywhere you connect. The most common setup is Slack for urgent feedback plus Google Sheets for everything, but HubSpot, Notion, and a custom webhook all work too. You can wire up multiple destinations on the same form.
Do customers need an account to submit?
No. You share a link, they fill it out from any browser or phone, and the response lands in your workflow. That's the biggest reason completion rates beat tools that gate behind a login.
Can I embed it inside my own mobile app?
Yes — our Kotlin Multiplatform SDK lets you embed the form natively in Android and iOS. The look-and-feel matches your app, and the data still flows into the same destinations as the web version. Useful when you want in-app feedback that doesn't feel like a browser pop-up.
Is the data secure?
Responses are encrypted in transit and at rest. You control who on your team can see them, and you can delete a response permanently from the dashboard. For regulated industries we offer additional controls on request.
How much does it cost?
The free plan is enough for an individual operator or a small team — unlimited forms, a generous response cap, and the core integrations. Paid plans add higher limits, the mobile SDK, and team features. There's no trial countdown on the free tier.
Can I send the form by SMS or QR code?
Yes. The share link works anywhere you can paste a URL — SMS, WhatsApp, an email signature, a printed QR code at a trade-show booth. The form auto-resizes to whatever device opens it.
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Use this feedback request form template free
Open the template, customize with AI, connect your tools, and publish — in under 5 minutes.
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