Customer Feedback Form Template
Hear what your customers actually think — one short form that turns vague complaints into specific, fixable problems your team can act on this week.
A customer feedback form designed to surface the real reasons people stay, leave, or recommend you. It captures satisfaction ratings, open comments, and contact details so support teams can follow up on issues within hours instead of waiting for the next quarterly survey.
Why use a customer feedback form?
What's included in this template
13 fields — customize any field or add new ones with AI.
Need different fields?
Tell the AI what to change — "add a budget dropdown" or "remove phone number" — and it edits the form instantly. Every field type above can be added, removed, or relabeled through the chat interface.
Key features of this customer feedback form template
Everything you need to launch this form in minutes, share it with your team, and collect submissions reliably.
Mixed rating + open-text design
Star ratings give you trend data; the open "what could we improve" field gives you the why. You get both numbers for the dashboard and quotes for the next product review.
Routes negative responses instantly
Connect the form to Slack and any rating below 3 stars pings your support channel within seconds. The team can reach out before the customer churns or leaves a public review.
Mobile-friendly by default
Customers fill it out on the train, in bed, between meetings. The form auto-sizes to phones and tablets so completion rates stay above 60% on mobile.
Optional file upload
A screenshot of the broken checkout page is worth ten paragraphs of description. The optional attachment field lets customers show you the bug instead of describing it.
Public testimonial opt-in
A single checkbox asks for permission to quote the customer publicly. Over time the form quietly builds a library of pre-approved testimonials for your landing page.
Editable with plain English AI
Add a "department" dropdown or change the rating scale by typing what you want. No need to redesign the form every time the product team adds a feature.
Perfect for
How to use this template
Open the template
Click "Use this template free." Flexform loads the form instantly — no account needed to preview.
Customize with AI
Type what you want to change in the chat: fields to add or remove, rename labels, change field types, or rearrange pages.
Connect & publish
Link to Slack or HubSpot with one click, then embed on your site or share the link.
Ways to use this template
Post-purchase reviews for e-commerce
Trigger the form 7 days after delivery and ask for a rating, a comment, and a public-testimonial opt-in. The opt-in responses become the social proof on your product pages, and the negative ones go to your support inbox before they hit Trustpilot.
CSAT after support tickets close
Add the form link to the bottom of your ticket-closed email. Anything below 3 stars notifies the support lead in Slack, who can personally reach out within the hour. CSAT scores typically climb 15-20 points once teams start doing this.
Quarterly customer success check-ins
CSMs send the same form to their accounts every 90 days. The trend per account becomes a health-score input, and the open comments are gold for the next QBR.
Hotel and restaurant guest feedback
A QR code on the table or in the room links to the form. Guests submit in the moment, while the experience is fresh, instead of writing a one-star review three days later.
Beta feature feedback for product teams
Pin the form inside the new feature with a "tell us what you think" link. The screenshot attachment field is where most of the actually-useful bug reports come from.
Internal feedback for service teams
Agencies and consultancies use the same form to ask clients how a project is going at the midpoint. Catching a frustrated client at week 4 is much cheaper than losing the account at week 12.
Workflow integrations
Connect this form to your existing tools with no middleware. Every submission triggers your workflow automatically.
Real-time sync
Data appears in your CRM or spreadsheet within 1–2 seconds of submission — no cron jobs, no delays.
Conditional routing
Route submissions to different Slack channels, HubSpot pipelines, or Airtable bases based on field values.
Two-way data flow
Pre-fill form fields with CRM data for returning visitors. Update existing records instead of creating duplicates.
Why choose Flexform?
Frequently asked questions
Is the customer feedback form template really free?
Yes. The template, the share link, and the basic response dashboard are all included in the free plan. You only need a paid plan once you hit higher monthly response volumes or want advanced integrations.
How do I send the form to my customers?
You get a public share link the moment you publish. Paste it into emails, post-purchase receipts, support signatures, or a QR code on a printed receipt. You can also embed the form on your website with a single line of code.
Can I edit the questions or rating scale?
Yes, and you can do it in plain English. Type something like "change the rating to a 1-10 NPS scale" or "add a question about delivery speed" and FlexForm rewrites the form for you. No drag-and-drop required.
How quickly will I see negative feedback?
Connect the form to Slack and any low-rated response pings your channel within seconds of submission. Most teams set up a dedicated #customer-feedback channel and triage from there.
Can I send the responses to my CRM?
Yes. The HubSpot integration creates or updates a contact every time someone leaves their email, and Google Sheets gives you a live spreadsheet of every response. You can also pipe data anywhere else with a webhook.
Will it work inside my mobile app?
Yes — we publish a Kotlin Multiplatform SDK for Android and iOS, so you can render the same feedback form natively in-app after a key user action. The responses flow into the same dashboard as your web submissions.
Is the feedback data secure and GDPR-compliant?
Responses are encrypted in transit and at rest, and we provide a data-processing agreement on request. You can also enable a GDPR consent checkbox before submission if you operate in the EU.
How long should a feedback form be?
Shorter than you think. The version in this template is intentionally 8-12 fields because completion rates drop sharply after that. Start short, then add follow-up questions only if you genuinely act on the answers.
Related templates
Cancellation Form Template
A free cancellation form template that captures the reason, timing, and feedback behind every churn — share a link, route responses to Slack, and turn.
Complaint Form Template
A free complaint form template that captures customer issues with full context, routes them to the right team, and gives your support staff everything they.
Customer Testimonial Form Template
A free customer testimonial form template that collects quotes, ratings, photos, and usage permission in one shareable link.
Use this customer feedback form template free
Open the template, customize with AI, connect your tools, and publish — in under 5 minutes.
No signup required · Free forever plan